YouTube and promoter Goldenvoice have extended their Coachella partnership, keeping the platform as the exclusive livestream home of the Coachella Valley Music and Arts Festival through 2030.
YouTube CEO Neal Mohan announced the new agreement Wednesday morning during the Made On YouTube event in New York City. Addressing an audience of creators from a stage overlooking the Hudson River, Mohan emphasized the festival broadcast’s international reach.
“We’re excited to bring the energy of the desert to millions of music fans around the world,” Mohan said.
The agreement gives YouTube a longer runway with an event that has become one of the platform’s major recurring content offerings. The April 2027 festival will mark the 15th year that YouTube has streamed Coachella.
Over the course of that partnership, YouTube’s presentation has expanded to include live coverage from every stage and programming across both festival weekends. The platform has also introduced features including multiview, allowing audiences to follow more of the sprawling event.
YouTube’s Coachella presence now reaches beyond the official performance streams. The company has worked to provide creators with access to the festival, helping turn the event into a wider content hub on the platform.
A Bigger Stage for Artists
The livestream has also changed the scale of what a Coachella performance can represent for participating artists. Headliners know their sets can be watched live and on demand by audiences around the world, giving the festival’s biggest appearances an impact beyond those in attendance.
The production surrounding the streams has reached near Super Bowl levels of ambition. Justin Bieber’s set at last year’s festival, for example, incorporated YouTube videos into the production itself.
Karol G approached her Coachella appearance as a brand-building opportunity, spending three times the amount she was paid for the set. That investment illustrates how performers can view the festival and its livestream as part of a broader strategy rather than simply a single live engagement.
“Every artist and their team has to determine what the value is for themselves,” UTA agent JBeau Lewis said earlier this year. “The strategic, savvy artists and their teams see the big picture of how Coachella both in the live experience and the livestream fit into the greater landscape of what they’re trying to accomplish.”
With the exclusive streaming arrangement now secured through 2030, artists and their teams will continue to have Coachella performances presented to viewers far beyond the festival grounds. The deal also preserves YouTube’s role as the online destination for the event’s official live coverage.
What Happens Next?
The next major milestone arrives in April 2027, when YouTube will stream Coachella for the 15th year. That edition will continue a partnership that has grown from festival coverage into a large-scale, multiweekend production encompassing every stage, creator access and viewing features such as multiview.
The extension confirms that the livestream will remain a central part of Coachella through the end of the decade, giving both the festival and its performers an established platform for reaching millions of music fans worldwide.