Then, alongside the launch of Oura Ring 5 in June 2026, Oura introduced a suite of software features that further blurred the line between consumer wellness and preventative healthcare. Its new Health Radar flags meaningful changes across long-term health metrics, while Blood Pressure Signals and Nighttime Breathing monitor patterns associated with cardiovascular and respiratory health. Users can also upload blood test results into the app to view biomarkers alongside wearable data, while US members can now connect their electronic health records, which enables the Oura Advisor to incorporate information such as diagnoses, medications, allergies and laboratory results into its responses. All this is dependent on the wearer’s willingness to share this data, of course.
The CEO take: “As the longevity technology and wearables space becomes more crowded, we believe the differentiator won’t be the hardware specs or product iterations, but the depth of the software and AI ecosystem that makes the data actionable for your customers,” says Oura CEO Tom Hale. “The biggest opportunity over the next decade is richer personalized guidance, stronger proactive health capabilities, and deeper links between everyday signals and clinical context.”
“The future is about your data actually being useful instead of just being collected. Most health tracking today is built around generic goals: hit 10,000 steps, get eight hours of sleep. The real opportunity is understanding what’s actually true for your own body, connecting that understanding to behavior, and when it matters, connecting it to actual care — whether it’s prevention, acute care, urgent care, or chronic care,” Hale says.
“The harder problem isn’t collecting more data, it’s making sense of it. That’s why we built a clinical AI that learns the context of your own health history and can translate your data into clinical terms. We started that in women’s health and expanded it to general use, and if something warrants it, you can escalate from that conversation to an actual doctor.”
Whoop
Health-tracking wearable company Whoop reached a $10.1 billion valuation in March 2026 following its $575 million Series G funding round. The company, which has more than 2.5 million members, plans to use the funding to expand globally and further integrate AI into its health and wellness monitoring tools. It also plans to boost its headcount by around 75% this year to get there. Whoop is eyeing an IPO in around 18 months.
Founded: 2012
Valuation: $10.1 billion
Total VC capital raised: ~ $979 million
Paid members: 3 million+ global members
Hardware product: Since launching Whoop 5.0 and the premium Whoop MG device in May 2025, the company has continued to expand beyond the wristband itself. The new hardware introduced a smaller device with longer battery life and, in the MG model, medical-grade heart screening features including ECG functionality and irregular heart rhythm notifications. More strategically, however, Whoop is pushing into wearable apparel. Following the 2021 launch of its Any-Wear clothing system, which allows the sensor to be worn in garments rather than only on the wrist, the company unveiled Project Terrain with designer Samuel Ross in March 2026, its first fashion collaboration and a move that signaled Whoop’s ambition to incorporate the sensor “invisibly” into everyday dress.
Software product: Like Oura, Whoop has been investing heavily in building out its software offering in the last 12 months. Over the past year, Whoop has introduced Healthspan, which estimates users’ physiological age and pace of aging using longitudinal (i.e., the same data points constantly collected over time to track physiological changes in real-time) biometric data; Whoop Advanced Labs, integrating clinician-reviewed blood test results with the Whoop band’s wearable insights; Blood Pressure Insights; improved Sleep Performance and Strength Trainer features; and it has expanded Whoop Coach, its in-app AI-powered coaching assistant, to deliver increasingly personalized health recommendations. The company has also rolled out women’s hormonal insights, more in-depth journaling tools and voice-powered health logging. This all points to Whoop’s broader strategy to evolve from a fitness tracker into an AI-driven preventative health platform that combines wearable, laboratory and behavioral data.