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Amazon Prime Day, running from June 23 through 26, certainly has no shortage of discounts, but the e-tailer always has sales — so what’s actually worth snagging during the four-day shopping holiday? With this question in mind, The Hollywood Reporter‘s shopping team (me, Erin) hand-selected the very best of beauty and wellness — the products I return to amidst the dozens in my testing rotation at any given moment.
Quick housekeeping note: Most deals are exclusive to Prime members, and Amazon offers a free 30-day trial for those not yet subscribed. Even better, students and young adults ages 18 to 24 can get a six-month free trial to Amazon Prime. After the trial period, the plan will auto-renew at $7.49 per month, half the price of a regular monthly Prime membership.
I’ve been covering Prime Day since 2018, the same time I began testing products thanks to my first-ever boss, lifestyle blogger Jacey Duprie. Since then, I’ve been trying out the latest and greatest cosmetics on the market, and the below are the staples I go back to time and again — the ones I tell my friends to buy when they’re looking for my ultimate recommendations. As for the savings, most of these picks are currently 30-plus percent off, and many are very rarely eligible for discount (shoutout Dr. Barbara Sturm).
Below, THR‘s 18 tried-and-true Prime Day beauty and wellness picks. This list will be updated as the four-day shopping holiday continues — stay tuned.
Lancôme Lash Idôle Lash-Lifting & Volumizing Mascara
I’m a very tough critic when it comes to mascara. In fact, I hate pretty much every formula I try. All this to say, nothing beats Lancôme Lash Idôle — it achieves length, lift and volume, while remaining entirely clump-free.
For a drugstore alternative, L’Oreal Paris Telescopic Mascara is a close second. To be brutally honest, these are the only two mascaras I use on the daily.
Aesop Hwyl Eau de Parfum
This is one of very few times I’ve seen Aesop fragrances on sale (both the 1.6 Fl Oz and 3.3 Fl Oz versions). On a personal note, Aesop Hwyl is my favorite scent for men.
Dyson Airwrap i.d. Multi-Styler
No explanation needed. Prime Day is the best time to spring for that Dyson hair tool that’s been on your wish list.
Shark FlexStyle Air Drying & Styling System
Pick your poison. Shark styling tools also get their biggest price drops on Prime Day.
Tata Harper Regenerating Cleanser
Tatcha makes my all-time favorite daily cleanser. Bonus points for the bottle looking ridiculously chic on my vanity.
EltaMD UV Daily Hydration+ Broad Spectrum SPF 50
When it comes to SPF, EltaMD is a no-brainer. It’s recognized as the No. 1 dermatologist-recommended professional sunscreen brand, and I personally love it because all the products are ultra-hydrating. During Prime Day, EltaMD’s best-selling SPF 50 in on sale in both tinted and untinted varieties.
Clinique Almost Lipstick Tinted Lip Balm
Clinique Black Honey reached viral fame for its universally flattering tint. While it appears dark in the tube, the lightweight, hydrating formula glides on sheer and glossy.
Dr. Barbara Sturm Everything Eye Patches (60 Count)
Perhaps the most surprising discount to come out of Prime Day is Dr. Barbara Sturm, namely her cult-favorite eye patches.
Oura Ring 4
As a loyal Oura Ring customer who’s dabbled with other wearables, it truly is the best in class. This is by far the best sale I’ve ever seen on Oura.
Related: Oura Ring Introduces 40 Percent Thinner Model, While Clearing Out Previous Units at Steep Discount
Anastasia Beverly Hills Clear Brow Gel
A universal favorite for a reason, Anastasia’s clear brow gel holds hair in place all-day with zero visible residue. I don’t recall this product ever being 50 percent off.
Urban Decay All Nighter Waterproof Makeup Setting Spray
In my dream world, this would be the only setting spray I’d use. After hours of wear, my makeup doesn’t budge.
Laura Mercier Translucent Loose Setting Powder
And here is the setting powder of all setting powders. It keeps shine at bay while ensuring skin still looks like skin.
Perricone MD High Potency Classics Face Finishing & Firming Tinted Moisturizer
This tinted moisturizer is heaven-sent for a no-makeup makeup look.
Tatcha Kissu Lip Mask
My best friend loved this lip mask so much she bought one for me. She was right — it is perfect.
Elemis Pro-Collagen Cleansing Balm
Cleansing balms change the game when it comes to quickly and effectively removing makeup. Elemis’ Internet-famous Original formula is currently 50 percent off.
Laneige Water Sleeping Mask
While technically intended for overnight use, I apply Laneige’s Water Sleeping Mask (generously) any time of day. It’s ultra-hydrating but not at all heavy or greasy — it’s actually the complete opposite.
Color Wow Dream Coat Supernatural Spray
Think of Color Wow’s signature product as a raincoat for your hair. It’s a salon-level treatment, for a fraction of the cost. Use every three to four shampoos for Insta-worthy glass hair.
About the Author
Erin Lassner is THR’s E-Commerce Writer. She covers shopping content across beauty, fashion and lifestyle, and has nearly ten years of experience testing and reviewing the best of skin-care, makeup and wellness.