On a Monday in late June in Milan, a group of CMOs, CSOs, and other luxury leaders retreated from the city’s heat and gathered at Al Baretto Sant’Ambrogio to discuss how the industry is evolving across sustainability, commerce, and marketing, at a dinner hosted by Vogue Business and GXO.

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Photo: Gabriele Basilico Studio

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Photo: Gabriele Basilico Studio

The conversation, kicked off by Vogue Business tech editor Amy O’Brien and GXO SVP of global sector development Max Alexander, centered around the operational advantages that AI can bring to the industry and how brands can embrace innovation while staying true to their values. Guests were invited to speak openly about some of the topics executives face today, including: how to embrace the efficiencies AI can bring for streamlining the luxury supply chain; the sustainability pros and cons of embracing emerging technologies; and how brands can embrace AI to enhance clienteling while retaining the human touch.

Leaders from brands in attendance included Zegna, Bottega Veneta, Valentino, Golden Goose, EssilorLuxxotica, Exor, and more.